You’ll leave this post knowing what to track, how often, and how to get up and running quickly. The metrics are split by the top priorities for VC firms: deal flow, fundraising … and one bonus metric we’ll dig into at the end of this article. We also worked with our own product team to determine which reports best answer those questions. When you track the right metrics, you can improve your business operations from end-to-end with insights that drive efficiencies.īut how do you know if you're tracking the right metrics? To find out, we sought to understand what business questions VC firms want to answer with their data. Reveal which actions and decisions are the most and least efficient in closing deals.Clarify which actions and decisions support successful deal sourcing and fundraising.Your metrics reporting should fulfill two goals: And with a better understanding of the metrics that truly move the needle, more time can be spent on activities that are proven to be effective. When VC firms use their CRM as their system of record, there are countless metrics that can help them understand what really grows their business. Platform managers are often more focused on supporting portfolio companies and when there is no clear owner it gets handled by members of the deal team (Associates and GPs) who may be prioritizing deal generation tasks over long-term analysis of operations. Several metric owners who share reporting duties with no clear ownerĮither way, tracking and analyzing metrics to drive operational efficiency can often be pushed down the priority list.One or more platform (or Ops) managers who are responsible for keeping the tech stack working.Your CRM has the potential to be the most powerful tool in your tech stack-but is your firm getting the most out of it? One clear way to do so is by pulling metrics from your CRM to help inform business strategy.įrom our work with thousands of VC firms, we’ve learned that reports are typically created by one of two personas:
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